Optimizing your pages is very important.  A brief summary of optimizing your pages for higher search engine rank is in "Writing Content to Get a Higher Search Engine Rank".

Of course, there are other SEO methods you need to implement to help get a higher search engine rank.  There are a lot of ins and outs of SEO - and I am not attempting to write an authoritative book SEO here - I am just giving you some tips.  There is an excellent book from renowned SEO expert, Arron Wall, called simply SEO Book.  It is continuously updated and is presently over 300 pages long.  I highly recommend taking a look at SEO Book.

There are two types of SEO - on site SEO and off site SEO.

On-Site SEO for Higher Search Engine Rank

Some tips for on-site SEO are to enhance usability with tag attributes.

Before I begin, please keep in mind that Google is sensitive to sites that are spammed with an over-use of keywords.  If you over-use these techniques, Google may penalize your site PR.  The two most commonly used attributes for SEO are "alt" in image tags and "title" in anchor link tags.  These tags are designed for page readers so that people with vision impairment can tell what an image or link is about when their reader program "reads" the attributes of the tags.  There are differing opinions as to how effective this method is for getting a higher search engine rank, but it is worth stacking everything you can in your favor.

You should be sure that you used this method only when it would help someone to understand that image of link.  Always be accurate and honest and do not over-use it.

The keyword phrase we are working with is "for free weight loss exercise program"

Example of an image tag using the alt attribute:

<img source="/images/homegym.jpg" border="0" alt="Home gym for free weight loss exercise program">

Example of anchor link:

<a href ="program-details.html" title="Free weight loss exercise program details">Free weight loss program details.</a>

Above is only one example of on-site SEO that can help you get a higher search engine rank.  I suggest you look into a current and continually updated sources of SEO information.  I recommend an excellent book with all the SEO information you will ever need called simply: SEO Book by SEO expert Arron Wall.  It has over 300 pages of SEO tips and is continuously updated so you will always be up to date on the current changes in today's search engines.

Off-Site SEO for Higher Search Engine Rank

Off site SEO involves mostly getting links to your site from other sites, called back-links.  If your site is popular (getting thousands of hits daily), then getting back-links is not hard to do - it will happen naturally.  However, if you have a new site, getting back-links is more difficult.  What you need to do is write, write, write.  Write what?  Write articles.

You can write articles relevant to your site content and submit them to article websites.  I suggest submitting them to high PR articles sites first and then move to lower rank sites.  Article sites allow you to have a resource paragraph after your articles.  In this resource paragraph is where you will place a link to your site.  Bingo!  You have a back-link from a high ranking site with relative content.

Caution: it is best to use unique content for each article.  Also - if you are using content from your site for articles or visa versa, be sure your site has a much different version of the text.  Google is not impressed with duplicate content.  To do this, you have options:

1. you can write 4 or 5 different versions of each article, mixing up words, sentences, and paragraph order
2. you can use a ghost writer to do article re-writes at a cost per article or
3. you can set up your articles to work with a good article spinner / unique article generator. 

Do NOT use unique article generators that rely on a thesaurus because the results are unintelligible.  DO use unique article generators that you can set up or "program" with your article text options.

After you have selected your methods, begin submitting your articles to article sites.  Keep track of them using a spreadsheet to be sure you don't submit to the same site twice.

The more back-links you have, the more Google will take note of your site.  And you will end up with a higher search engine rank.

Keep in mind there are many different off-site SEO techniques you can use.  Again, for a comprehensive updated treasure trove of methods, check out the SEO Book by SEO expert Arron Wall.

Writing content around a low competition keyword phrase (see finding low competition keywords) to get a higher search engine rank is actually pretty simple.  You need to do the following:

1. Include the keyword phrase in your title.
2. Include the keyword phrase in your meta description and keyword tags.
3. Include the keyword phrase in at least one header tag at the top of your page.
4. Include it 3 to 4 times in the first paragraph.
5. Sprinkle it throughout the rest of your text.
6. Put your keyword phrase in italics and/or bold in a couple of places in your content.
7. Do not exceed 7% keyword to content.

That’s it.  Then wait for Google to crawl it and check to see if it gets a higher search rank.  Of course, you can also submit content with the keyword phrase to article websites to get back-links and do all the other SEO work – but be sure to create a different version of the content to avoid Google counting it as duplicate content.  This article describes one effective method to get a higher search rank – you should always employ more than one method to achieve the best results.

There is a lot to SEO.  If you want to learn the ins and outs of SEO in detail, I suggest checking out SEO Book by Arron Wall - it is worth every cent.

If you are not familiar with HTML, then you may need some help with this.  In either case, here are some examples of what I am talking about.

Examples (HTML):

The title tag for the phrase “free weight loss exercise program” could be as follows (the red color is for emphasis):

<title>Free weight loss exercise program with tips and advice for losing weight.</title>

The Meta tags could look like this:

<meta name="description" content="This unique free weight loss exercise program is a proven system to lose weight and keep it off for good. Includes tips and advice from leading experts.">
<meta name="keywords" content="free weight loss exercise program, weight loss, fat loss, exercise">

The content could look like this:

<h1>Free Weight Loss Exercise Program Rocks The Pounds Off</h1>

<p>Loosing weight is difficult to say the least.  If you are looking for a <b>free weight loss exercise program</b>, you’ve come to the right place.  With this new free weight loss exercise program, you can not only lose weight, but you will keep it off and have more energy for enjoying life.  Most programs cost money, but this is a free weight loss exercise program for you to get started on the road to better health and vitality.</p>

(you would probably want more text in between your keyword phrases to make it more informative and easier to read – but this is just an example.)

And so on ... of course, as you go on, you don't have to use the keyword as frequently - that would make it annoing to the reader.

Here are more SEO tips you should know.

 

The key to achieving a high search engine rank is to find keywords that are being searched for, yet have few exact match results in Google.  You can do this using free on-line tools like the Overture Suggestion tool and Google; however, this takes a lot of time.

To save time (hours and hours), I use Keywords Analyzer - it's very simple - here's how I do it:

If I am writing for this site, I pick a subject keyword phrase that has to do with website design, SEO, marketing, etc.  If I am writing to promote a specific product, like a weight loss book, I choose a keyword phrase related to weight loss, like "lose weight".  

The goal is to find a keyword phrase that gets a couple thousand searches per month, yet has very few sites in Google's results.  Unless you are a major high PR site, you will have a very hard time ranking in the top 10 for competitive terms like "weight loss"  because there are 54 million other web pages trying to do the same thing.  But if you find a term with under 1000 results (other web pages), your chances of getting in the top ten are pretty good, even if you have no PR.

For this simple example, let's use "lose weight"

First I open Keywords Analyzer two of my options are: Simple Search and Advance Search.  To get more results, so we have a greater chance of finding a gem, I'll use Advance Search.

Step 1 - Settings:

Click Settings and check the box "Get results in quotes".  This is the equivalent of searching in Google for exact terms.  We want to find sites that have the exact terms - those are the direct competitors for the keywords that will display in the results.



Step 2 - Search:

Run an Advance Search for "lose weight".  The results will take some time - depending on how deep you search and how many root keywords you enter.  This search for "lose weight" yielded 2,243 keywords.  This is a good list to start with.



Step 3 - Sort:

Sort by Google Results by click the "Google results" column header.  You can go down this list to find your keyword, but it could take some time.  To save even more time, you can apply a filter as shown in step 4, below.



Step 4 - Filter:

A)    Select View - Filters - Edit Filters.

B)    Create the filter.  In this case we want to see only want to see results with over 1,000 searches.  Name the filter "Over 1000 Searches".  Using the simple filter option, select number of searches and "greater than or equal" and enter 1000.  Then click OK.  

You can also use the advance filter option to filter on more than one field at the same time - for example, to filter for results with more than 1000 searches AND less than 1000 results AND more than 3 Google ads, you could use this advance filter (choose field names by clicking the "Variables" button):

(NUMBER_OF_SEARCHES>1000) AND
(NUMBER_OF_RESULTS < 1000) AND (GOOGLE_CAMPAIGNS>3)

But for now, we'll stick to simple search.

C)    Save the new filter by clicking OK - and then apply the filter as shown below:

The keywords will still be sorted by Google Results.

Step 5 - Pick a keyword - or several keywords

It would seem at first that all of the keywords listed should be usable.  But I do not think that is the case.  The reason is that you have to be able to create intelligible content from the keywords - using the exact phrase.  Using the exact phrase is what will help get a higher search rank for that phrase.  You also have to use it in 5% to 7% of your text content - so it must be in plane English (or whatever language your site caters to).  So the phrases like "center loss quick weight" is not really usable even though it has over 3000 searches on it.



Two phrases jump out at me on this search:

"free weight loss exercise program" and
"weight loss cardio workout"

Both can be worked into a variety of sentences, headings and titles.  However, there is one difference: one has no ads running on it and the other has 12 ads running on it.  What does this tell you?  That one is making people money and the other is not (unless, by some fluke, you have stumbled upon an unknown keyword, which you would have to run some split tests on).

So in this case, the phrase "free weight loss exercise program" sounds like a good bet with over 5,000 searches on it and only 734 pages with that exact term.

Getting Keywords Analyzer was a good investment that paid for itself in a short period of time.  It is worth looking into.  I'm glad I did.

Now you need to write your content around that keyword.

Achieving a higher search engine rank for your website will both increase traffic and increase profits.  The question is: how exactly do you get a higher search engine rank?

First: what does it mean to have a higher search engine rank?  

Search engine ranks vary for each page on your site and each keyword that is searched for.  So basically, you rank for certain keyword search terms.  To get a higher search engine rank, you need to choose a keyword phrase and optimize your page for that keyword phrase.  Each page in your site will rank differently for certain keywords.  You can use keywords to position different pages and target different sub niche markets within your niche.

Ok, so how do you get a higher search engine rank for a given page?

Optimize your page for low competition keywords.

You do not want optimize your pages for high a demand keyword like "used car" - although there are 694,272  searches for "used car", there are 9,360,000 sites competing for "used car".  Getting in the top 10 out of 9 million sites is not going to happen unless you are Ford or CarMax.  To get a higher search engine rank, find a related keyword with less competition, like, for example: "used car - Albany New York" which has over 14,000 searches and only 814 results - only 814 competitors for this exact phrase.  Now that is a keyword you can get higher search engine rank for!

As shown above: an important factor of getting a higher search engine rank for a given keyword phrase is to pick keywords that have numerous searches, but little competition.  To do this, you can use a keyword analysis tool or use free online tools such as Overture for number of searches and Google for number of results (competition).

The effect of page rank

Google's page rank (PR) will affect how well you achieve a higher search engine rank for a given keyword.  If your PR is low, your rank relative to other pages will be lower - unless you do a great job of optimizing your pages, but PR will still have an effect.  Increasing PR involves back-links, SEO and more - it is another very large subject and is not addressed here.  However, since we are shooting for low competition keywords, even a page with PR of zero can rank in the top 4 Google results.

Finding good keywords

Using a good analysis tool, like Keywords Analyzer or Keyword Elite, can help with finding in demand keywords with low competition.  But you can also spend the time and use Overture and Google.

How do you do this?  User the Overture suggestion tool to find keyword variations and then plug each variation into Google with quotes around it.  Keep track of the keywords, the number of searches from Overture and the number of results from Google in a spreadsheet.  Then sort by Google results.  You will be able to identify low competition keywords and see if they have enough searches to warrant dedicating a page to.

OR - you can save time and money using a tool like Keywords Analyzer to find low competition keywords that you can use to get a higher search engine rank.

Both Keywords Analyzer and Keyword Elite are powerful programs for keyword mining and analysis.  Overall Keyword Elite is more "robust" and has filter abilities that are easier to use than the filters in Keywords Analyzer.  Keyword Elite also has some cool integration with AdWords and the ability to spy on AdWords competition over time.  However, Google's AdWord tool does a good job of managing AdWord groups and keywords.

Keywords Analyzer is still a very good program, however.  It is easy to use and I like the ability to launch a keyword search on multiple keywords - Keyword Elite will only "mine" from one root keyword at a time.

Keyword Elite has a couple of usability issues - you have to save each project before going to the next - otherwise you cannot go back.  When you save, it never "remembers" the file name you're working on - even if you just opened it to make a couple of changes.  I have accidentally overwritten the wrong file when saving.  Keyword Analyzer is better at handling saved projects and being able to move from project to project using tabs.

However, the filter abilities of Keyword Elite are much better.  So - what do you want?  I personally go for easy to use for quick generation of keyword lists and moving and copying from list to list: Keywords Analyzer.

There is also the issue of what happens when Overture goes down.  Keywords Analyzer did not miss a beat - they defaulted to their own extensive database.  Keyword Elite was down until they posted an update to use Wordtracker's Free Keyword tool - but you have to enter a CPATCHA every 100 words - not pretty.  Both companies are working on solutions to this potential problem, and both are coming up with reasonable solutions.

The cost difference:

Keywords Analyzer: $97.00
Keyword Elite: $176.00

Both applications are top-notch and worth the money - they will save you hours and hours and hours - and time is money!  Better yet, if used correctly, both can make you money.  A lot of money.

It boils down to this: If you simply want to pump out keywords and analyze them based on searches, results, R/S and KEI - with Google bid information - save $79 and get the lower priced Keywords Analyzer.

BUT - if you are doing lots of AdWords campaigns and are looking closely at your competition and their trends over time, then you need the more advanced Keyword Elite.

Comparing SEO Information

This is short:  both Keywords Analyzer and Keyword Elite are capable of examining the top web sites for a given keyword and providing certain SEO information for each site as it relates to the keyword.

The information from both programs is pretty much the same.  They show if the keyword is in various parts of the web sites.  Then you can visit the sites and see how they are achieving high ranks for those words and apply their methods to your site.

AS you can see below, Keywords Analyzer and Keyword Elite even have similar formats.  In Keywords Analyzer, the SEO results display under your keyword results and in Keyword Elite, SEO information is displayed as the result of a separate "project".  

Keywords Analyzer is pretty basic.  It tells you if the keyword phrase is used in certain elements of the competitor's site - like if it is the Title tag, Header tags, Meta tag, etc.  It also shows the keyword density and the site's page rank.



Keyword Elite shows the same information as Keywords Analyzer, and much more.  It includes everything above, plus the Meta description, the total words on the competitor's site, the number of times the main keyword phrase repeats, plus the number of times it appears in the various tags - including link tags.  Additionally, Keyword Elite displays all this information for every word in the keyword phrase.  See below.



Keyword Elite provides a much more useful report if you are interested in examining your competitor's pages.

Spy on AdWords Competition

The last feature to discuss is only in Keyword Elite.  It is the ability to "spy" on your AdWords competition.  In other words, when you find a keyword you are interested in, you can configure Keyword Elite to go and find certain competitor's AdWords ads and track them over a number of days or weeks.  You can see changes to the ads and if ads have been dropped.  

So - if a keyword is profitable, you will see ads from the same company continuing over a longer period of time.  If a keyword is not profitable, you will see ads disappear over time.  

This can help you to decide if you want to launch a PPC campaign around certain keywords.  The idea is to save money by only launching PPC campaigns for profitable keywords - let your competition do the leg work for you!

Both Keyword Elite and Keywords Analyzer were thrown for a loop last week when Overture stopped returning search data.  Keywords Analyzer defaulted back to their own database of keywords, and was still operational - albeit with less data than Overture.  Keyword Elite stopped returning keyword demand results until they created an update which used WordTracker's free keyword data - but this required entering a CAPTCHA for every 100 resulting keywords.

Overture is back online, but this event signals the need for another source of keyword demand data.  It is no secret that Overture has been "planning" to shut down.  In fact, the Overture data is from 8 months ago.  But it is still "good" data to discover the importance of keywords relative to each other (except for seasonal trends).  So Keywords Analyzer, in my opinion, did a good job using their own data to make the "break" almost invisible to their users.

So what next?  Both Keywords Analyzer and Keyword Elite are exploring partnerships with either WordTracker or Keyword Discovery for search data.  However, it is likely that such partnerships would require an additional fee.  Presumably, both companies have a large enough user base to negotiate reduced prices, but nothing is solidified at this time.

So - should you go out and subscribe to the online services of WordTracker or Keyword Discovery instead of getting Keywords Analyzer or Keyword Elite.  No.  The reason:  both applications give you much more than just using the online services.  They consolidate several areas and sources of data into one easy to use program.  In doing so, they save you time and money.  So if you have to pay a little more, so be it - this data can make you money.  Just make sure your ROI is good enough to justify the additional cost.

See the discussion in the Keywords Analyzer camp (requires registration)

See the discussion in the Keyword Elite camp

This topic will be resolved - deals will be made.  But for now, everything is working again and up and running with Overture search data.  Either way, both applications are very useful and worth the purchase price.

Yahoo!'s Overture research stopped working this week.  Both Keywords Analyzer and Keyword Elite used Overture's keyword research tool to get the number of searches per month.  Now that Overture is closed down, both companies have made changes fast.

Keywords Analyzer has modified their software to use their own database - a decent interim solution, since Overture data is several months old anyway.  Even though the database Keywords Analyzer has is much smaller than Overture, having it available makes the problem almost invisible to its users.  Using Keyword Analyzer's data continues to provide information on the relative demand and relative importance of keywords.

Keyword Elite has made arrangements to use the FreeKeywords info from Wordtracker.  This is great except that you have to enter a CAPTCHA every few minutes.  I will be waiting to see what happens as Keyword Elite makes arrangements with Wordtracker to get around this issue.

Keyword Elite is still a better product if you need the additional features and provides a wealth of information, however, it might be better to wait until they iron out the kinks.  Keyword Analyzer may not have the additional bells and whistles, but it is a very solid program for a lower price - and they are still up and running.

Review Part 4

Keyword Analyzer

For my unofficial speed test, I took a list of 100 keywords related to the word "refinance." I used the top 100, so don’t expect me to reveal some magical 2 cent keyword - this is for speed and result comps only.  I used my super fancy timer - called the Windows Date and Time Properties clock (this is not official, remember?).

I have a cable connection at about 6Mbps and made sure nothing else was running any queries over the net.

I started with Keywords Analyzer, copied the 100 "refinance" keywords into the "Manual Search" (which does not search for other keywords - only results for what you enter), and clicked start - noting the time on a notepad: 7:08pm. 

Then I watched.  Then I went to get some food.  I checked back.  Then I ate my food.  I checked back.  Then I...  and so forth.  When the data fields seemed close to being filled, I sat and watched.  31 minutes after I started, the data fields seemed to be filled in.

Now - I figured that if you take 100 keywords and do a search for each of the following:

1. Overture
2. Google for search results
3. Google for campaign results
4. Enhance for campaigns
5. Enhance for bids
6. Yahoo! for campaigns
7. Yahoo! for bids
8. Miva for campaigns
9. Miva for bids
10. MSN for campaigns
11. MSN for bids

You should have to do 100 x 11, or 1,100 searches to complete the grid.

Yet after the grid seemed to be filled 31 minutes later, the status bar of Keywords Analyzer showed 1,115 pending searches.  At this point, the columns for Yahoo and Miva top bids were all zeros.

I could have stopped the search and been left wondering if it would fill in the zeros for Yahoo and Miva, or let it go to be sure.  I let it go.  Then I watched a DVD episode of Samurai Jack with my wife and son, then I checked back... and so on.  One hour later it had 21 searches left, so I watched.  After a few more minutes, it finished.  None of the previous Yahoo and Miva zeros were filled in.  I have no idea what it was doing in those 1,115 searches.  Waste of time, I think.

Then I had to run the Google bids.  That only took 3 minutes.

---

Keywords Analyzer Total Time
to completion for data gathering on 100 keywords:

If I stopped the search when the grid was filled: 34 minutes

Letting it show 0 pending searches: 1 hour 40 minutes

---

Keyword Elite

I opened Keyword Elite and put in the same 100 "refinance" keywords for "Project 2".  I selected the same options as the other test.  I marked the time: 8:55pm and clicked start.

I went into the kitchen for a few minutes and then decided to check back quickly just in case. 75% done!  Wow - I sat and watched.  Keyword Elite completed gathering all the information, including the Google bid info, by 9:08pm.

---

Keyword Elite Total time
to completion for data gathering on 100 keywords:

13 minutes

---

Final result:

On 100 keywords, Keyword Elite beat  Keywords Analyzer by at least 21 minutes (over an hour and a half if you let Analyzer run).

At 21 minutes, assuming consistent performance, network speeds, yadda, yadda, on a 5000 word list, that equates to Keyword Elite beating Keywords Analyzer by 17 hours!

Plus - Keywords Analyzer requires you to monitor because a couple times an hour on very large searches, Google requests a CAPTCHA entry.  With Keyword Elite I enter one CAPTCHA at the beginning and have let it run overnight and when I wake up, it’s done with 7 or 8 thousand keywords.  I like that.

The unofficial speed test winner:  Keyword Elite

Review Part 3

Keyword Analysis using Keywords Analyzer

Having a list of keywords is useless without the ability to analyze search data, Google results and AdWords information.  Keyword Analyzer provides the following information about keywords after a keyword search:

• The number of searches on the Overture network in the last month
• The number of Google results
• The R/S - ratio of Results to Searches - very useful to find profitable keywords
• KEI - the Keyword Effectiveness Index, created by Sumantra Roy, to find effective keywords for SEO
• The number of Google ad campaigns (Miva, Yahoo, MSN and Enhance, too if you select)

Of course, you can sort this information by any column and select keywords to copy.  A nice little feature is that you can select to copy keywords with nothing, "quotes" or [brackets] around them.  Keyword Elite has a similar feature to surround keywords with "quotes" or [brackets].

Contrast:

With Keywords Analyzer, you can send keywords to a new search window and then switch back and forth between search windows and pull more keywords, if you like.  You cannot switch between windows with Keyword Elite - you have to save each "project" and then close / open projects to switch, which is kind of a pain.

Keyword Analyzer can get top PPC bids for Enhance and Google.  However, it seems like the Enhance bid results are very low.  I will be checking on that later.  

To get Google bids, you have to initiate a sort of sub-search - you click Google Bids and select the kinds of bids results you want -



Even though the options are present for Miva and Yahoo Search top bids, everything I have tried in the past 2 months results in zero.  The number of campaigns (competitors) display for Google, Miva, Enhance and MSN, but not for Yahoo.

Contrast:

    There is none - both Keywords Analyzer and Keyword Elite seem to work the same as described above for top bids and PPC campaigns - no bid prices for Miva and Yahoo - and no campaign info for Yahoo - except the numbers are slightly different.  Perhaps something changed in the way Miva and Yahoo report to eliminate the PPC results from being retrieved.

Keywords Analyzer also provides SEO data in the analysis results - but since that is a different "project" in Keyword Elite, I will compare the SEO results later.

Lastly, if you right-click on a keyword, you have the options of viewing Google results - which is simply a browser window with a Google search on the keyword.  The ad may or may not display.  Keyword Elite does a much better job at this, as you will see.   BUT - there is also an option in Keywords Analyzer to view Yahoo, Enhance, Miva and MSN ads.  Yahoo does not seem to work and MSN shows MSN search results with ads.  However, Enhance and Miva show all the Enhance and Miva ads for that keyword - in a new browser window on the Enhance and Miva sites.  This is pretty cool if you really need to see Enhance and Miva ads - Keyword Elite does not do this for Miva and Enhance.

Keyword Analysis using Keyword Elite

Keyword Elite provides the all the same analysis data as Keywords Analyzer provides, but with a couple of additional bits and bites (I hate puns like using "bytes" for "bites").

As an option, Keyword Elite will let you specify a maximum bid for a list of keywords and then show you what approximate AdWords position each keyword will reach at that bid price.  This data along with R/S and KEI is really good for finding cheap in demand keywords.

If you click on a keyword in Keyword Elite, you will see the top AdWords or Enhance website URLs for that keyword.  If you click on a resulting website URL for the Google ads, you will see the AdWords ad in a pop-up.  I selected the 7th ad -

One interesting thing here - you can see when competitors use a different display URL based on the keyword.  In the screen shot above, you can see that cityloans.com used "Floridaloans.com" for the display URL for keyword "florida refinance mortgage".

This is a good idea because you can see that the word "Florida" in the ad is in bold - and that attracts attention.

If you click one of the Enhance ads, you will see the target website, not the ad.  It would be great if Keyword Elite showed Enhance and Miva ads like Keywords Analyzer, but, alas, they do not.  Yet - the functionality of the Google AdWords results and rankings by keyword is really handy and IMO outweighs the lack of the other ads.

As for initial analysis, both Keywords Analyzer and Keyword Elite have similar results, except that Keyword Elite, in my opinion, does a better job of showing AdWords competition including rankings.  But the main analysis points are very similar:

• Searches
• Google Results
• R/S - ratio of Results to Searches
• KEI - the Keyword Effectiveness Index
• Google, Miva, MSN and Enhance ad campaigns
• Google AdWords top bids and ad clicks

The actual numbers are slightly different, but nothing to write home about - it could be just the time difference between the tests.  But the performance is a different story.

Short Cuts:

Building a Keyword List
Keyword Analysis
Keyword Analyzer vs. Keyword Elite Speed Test
Data from Competition
Cool Features