So I'm browsing around right after posting the bit about the sale of the domain name Money-AtoZ.com and I see that MakeMoneyOnline-247.com is for sale.  I am not sure which domain name is going to fetch a higher price, or if they sell at all since they both use a hyphen.  It will be interesting to see how it plays out.  While one is short and has a high demand keyword, the other contains a three word keyword that is searched hundreds of thousands of times a month.  The three word combo is really good for SEO - better than Money-AtoZ.com.  And the opeing asking price for MakeMoneyOnline-247.com: $250.00.

Many people know that MakeMoneyOnline.com sold for $95,000 last August (I think it was last August).  Of course it does have a site built around it and MakeMoneyOnline-247.com has no site.  I wonder what was the actual value - the site or the name.  Seeing the site, I can see that it is just a bunch of affiliate links with little content, so I think it is the name that was the value.

With the added "-247", I wonder what the value hit is.  I'm guessing it will end up going for about 5% of it's older brother.

MakeMoneyOnline-247.com is also listed at Sedo.com.

 

Money-AtoZ.com is for sale.  The keyword term "Money" is searched for millions of times each month.  Granted this is a highly competitive keyword, and this is a new domain name (amazingly not taken much sooner), but since it is short and easy to remember, it should sell for a medium price.  Plus it's pretty good for SEO.  When browsing the auctions for domains with "money" and only one other word, I found that the starting price is usually around $10,000.  Money-AtoZ.com is listed with a starting bid is only $200.00, but I doubt that it will stay that way once the bidding starts.

It's on Sedo.com here: Money-AtoZ.com up for sale.

It will be interesting to see what happens with this one.  Can you really flip a domain name and make some coin?

 

To write content around a low competition keyword phrase to get a higher search engine rank for that keyword, you need to do the following:

1. Include the keyword phrase in your title.
2. Include the keyword phrase in your meta description and keyword tags.
3. Include the keyword phrase in at least one header tag at the top of your page.
4. Include it 3 to 4 times in the first paragraph.
5. Sprinkle it throughout the rest of your text.
6. Put your keyword phrase in italics and/or bold in a couple of places in your content.
7. Do not exceed 7% keyword to content.

Then submit different content with the keyword phrase to article websites to get back-links and do all the other SEO work – be sure to create a different version of the content to avoid Google counting it as duplicate content.  This article describes one effective method to get a higher search rank – you should always employ more than one method to achieve the best results.

There is a lot to SEO.  If you want to learn the ins and outs of SEO in detail, I suggest checking out SEO Book by Arron Wall - it is worth every cent.

If you are not familiar with HTML, then you may need some help with this.  In either case, here are some examples of what I am talking about.

Examples (HTML):

The title tag for the phrase “free weight loss exercise program” could be as follows (the red color is for emphasis):

<title>Free weight loss exercise program with tips and advice for losing weight.</title>

The Meta tags could look like this:

<meta name="description" content="This unique free weight loss exercise program is a proven system to lose weight and keep it off for good. Includes tips and advice from leading experts.">
<meta name="keywords" content="free weight loss exercise program, weight loss, fat loss, exercise">

The content could look like this:

<h1>Free Weight Loss Exercise Program Rocks The Pounds Off</h1>

<p>Loosing weight is difficult to say the least.  If you are looking for a <b>free weight loss exercise program</b>, you’ve come to the right place.  With this new free weight loss exercise program, you can not only lose weight, but you will keep it off and have more energy for enjoying life.  Most programs cost money, but this is a free weight loss exercise program for you to get started on the road to better health and vitality.</p>

(you would probably want more text in between your keyword phrases to make it more informative and easier to read – but this is just an example.)

And so on ... of course, as you go on, you don't have to use the keyword as frequently - that would make it annoing to the reader.

Achieving a higher search engine rank for your website will both increase traffic and increase profits.  The question is: how exactly do you get a higher search engine rank?

First: what does it mean to have a higher search engine rank?  

Search engine ranks vary for each page on your site and each keyword that is searched for.  So basically, you rank for certain keyword search terms.  To get a higher search engine rank, you need to choose a keyword phrase and optimize your page for that keyword phrase.  Each page in your site will rank differently for certain keywords.  You can use keywords to position different pages and target different sub niche markets within your niche.

Ok, so how do you get a higher search engine rank for a given page?

Optimize your page for low competition keywords.

You do not want optimize your pages for high a demand keyword like "used car" - although there are 694,272  searches for "used car", there are 9,360,000 sites competing for "used car".  Getting in the top 10 out of 9 million sites is not going to happen unless you are Ford or CarMax.  To get a higher search engine rank, find a related keyword with less competition, like, for example: "used car - Albany New York" which has over 14,000 searches and only 814 results - only 814 competitors for this exact phrase.  Now that is a keyword you can get higher search engine rank for!

As shown above: an important factor of getting a higher search engine rank for a given keyword phrase is to pick keywords that have numerous searches, but little competition.  To do this, you can use a keyword analysis tool or use free online tools such as Overture for number of searches and Google for number of results (competition).

The effect of page rank

Google's page rank (PR) will affect how well you achieve a higher search engine rank for a given keyword.  If your PR is low, your rank relative to other pages will be lower - unless you do a great job of optimizing your pages, but PR will still have an effect.  Increasing PR involves back-links, SEO and more - it is another very large subject and is not addressed here.  However, since we are shooting for low competition keywords, even a page with PR of zero can rank in the top 4 Google results.

Finding good keywords

Using a good analysis tool, like Keywords Analyzer, can help with finding in demand keywords with low competition.  But you can also spend the time and use Overture and Google.

How do you do this?  User the Overture suggestion tool to find keyword variations and then plug each variation into Google with quotes around it.  Keep track of the keywords, the number of searches from Overture and the number of results from Google in a spreadsheet.  Then sort by Google results.  You will be able to identify low competition keywords and see if they have enough searches to warrant dedicating a page to.

OR - you can save time and money using a tool like Keywords Analyzer to find low competition keywords that you can use to get a higher search engine rank.

It is common knowledge in SEO promotion (search engine optimization promotion), that the best way to get noticed in the search engine rankings is to have other high-ranking websites link to your website. These SEO links are called one way links or backlinks, and they not only get you a better ranking in the major search engines such as Google, Yahoo, and MSN, but they will also generate a large amount of traffic. In most cases, the traffic that will visit your site will be highly targeted visitors who are interested in your products and services.

Often, website owners who are just starting their online business, and are learning the SEO basics are aware that to get a good page ranking, and generate traffic to their sites, they must get those SEO links up and running quickly. Once links have been added, they will start being indexed by the search engines, and it is here that many website owners make their first fatal search optimization mistake:

In their search for a quick fix that will increase their website rankings instantly, website owners may be tempted to use link farms to get their one-way links. Often, these link farms will advertise that they can provide hundreds of organic, relevant links that will quickly boost search engine rankings.  The idea of a link farm is to provide one-way links to website owners, which they usually charge a fee for. A link farm is nothing more than a website that is created to store hundreds of links to other websites, but has no real value other than that.

Search engines were designed to store, and quickly provide useful, and relevant information to visitors. The major search engines, such as Google, soon began to notice that these link farms were popping up everywhere, taking up a great deal of indexing space without being of any benefit or no value to the visitor, or person's search for information.

At one time, the major search engines changed their criterion to favor established websites, and websites that over time had earned the attention from other related, and established websites, when their products, or services were similar, but not necessarily the same. It was a way of rewarding valuable websites with an edge over their competitors, which was the reason that link farms were generated in the first place, to provide one-way links to other websites.

When link farms started to become a nuisance to the search engines, they had to change their approach to one way linking strategies. This is when the search engines got tough on link farming, which they consider to be much like spamming, to fix this problem, banning, and the 'sandbox' come in, which is designed to stop the practices of link farms, and website owners linking to them.

If you are at all tempted to use a link farm to generate one way links to your website, think again. You are more than likely going to get caught by the major search engines multi-million dollar sophisticated software, and end up either being sand boxed, or worse still, being banned from the search engines all together. Once banned, a website owner is given little choice but to start all over again, or rely on paid advertising to generate traffic to their websites.

The number of links that a website has is important, but not the olny important factor.  The real importance is the quality of the links, and where they are placed on other websites. The only ethical way to get proper SEO one-way links that will be favored by the major search engines is to email other websites who have complimenting products and services, and ask them if they would be interested in swapping links, campaigning, and writing articles with useful content for readers, and placing them in article directories. These practices take time, but they are the only proven ethical SEO practices, and will provide you with the right types of links. You can also outsource and have someone else do the link building for you. 

Another good SEO practice is to regularly check on your links, and who is linking to you. In some cases, competitors, or other website owners have been known to sabotage each other by placing competitors in FFA, free for all sites, or link farms to purposely get them 'sand boxed', or banned from the search engines. A simple search of your domain name on Google, or Alexa can tell you who is linked to you, if you find a site that you feel is unsuitable, or attached to a link farm or FFA site, immediately request that they remove your link from their site.